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ProActive Leadership Team

Top-Flight Guidance from Top-Tier Managers

Deidrie (DeeDee) Towery
Founder and President

A 35-year tech industry veteran, DeeDee founded ProActive Business Solutions in 1998. Since then, she has built the company from just two people to more than 200 full- and part-time employees located throughout the U.S. and Canada. Her commitment to the highest levels of integrity, accountability and customer service has resulted in long-term relationships with hundreds of companies. An involved, hands-on manager, she remains active in project management and in overseeing the services the company offers. Before founding ProActive, DeeDee designed and installed computer systems all over the world in such industries as hospitality, utilities, financial services, IT, semiconductors and healthcare. She graduated Summa Cum Laude from the University of California, Berkeley, and is a member of Phi Beta Kappa.

Joe Diaz
Vice President of Sales

Drawing on 18 years of experience in the IT and services industries, Joe brings an understanding of both the technical and support side of the business, a strong work ethic and creative thinking to his role at ProActive. Since joining the company, he has bolstered our bottom line by bringing in new and repeat business from some of the largest businesses in the Bay Area and elsewhere. He has also earned well-deserved praise for responding quickly to client concerns and launching projects on very short notice. Before joining ProActive, Joe held IT and sales positions from project and account manager to senior sales executive at various companies. Joe has a bachelor’s degree in Business Administration with a concentration in Marketing and a minor in Philosophy from San Jose State University. He is also fluent in Spanish.